The ICA is proud to present Memory Cloud by Minimaforms (www.minimaforms.com), an incredible transient light environment set to transform London's Trafalgar Square in October.
Memory Cloud is based on smoke signals - one of the oldest forms of visual communication, for three nights the public will be invited to participate by sending text messages that will be grafted onto plumes of smoke. Fusing ancient and contemporary forms of communication, Memory Cloud creates a dynamic hybrid space that will project personal statements as part of an evolving text, animating the built environment through conversation.
The method of textual inscription works with light as virtual ink that perceptually writes and erases through a cinematic interplay with the external environment. Memory Cloud aims to motivate social interaction through the construction of an environment that is given form through a collective act of writing space.
Minimaforms was founded in 2002 by brothers Stephen and Theodore Spyropoulos as an experimental architecture and design practice. Using design as a mode of enquiry, the studio explores active forms of systemic and participatory means of communication, enabling the everyday to shape and stimulate social and material interaction. The work of Minimaforms has been exhibited internationally and is part of the collections of the FRAC Centre (France), the Signum Foundation (Poland) and the Archigram Archive (UK), Recent works have been shown at the ICA (London), Futura Gallery (Prague), Slovak National Gallery (Bratislava), Architecture Foundation (UK), Building Centre (UK), Arco (Spain), Architectural Association (UK), UTS: Gallery (Sydney), Synathrosis (Greece), Palazzo Donà (Italy) and at Mega-Structures Reloaded (Germany).
For more info contact info@minimaforms.com Hitspaper Interview, Japanese Online Magazine Athens International Radio Interview Greek Newspaper Elefthrotipia, Epsilon Magazine (pdf) Greek Newspaper BHMA, BHMagazino (pdf) Access All Areas Interview (pdf) BBC Radio / Interview with Robert Elms .
About Minimaforms
Theodore Spyropoulos (1976) is an architect and educator. He is the Director of the Architectural Association’s world renowned Design Research Lab [AADRL] in London. He has been a visiting Research Fellow at M.I.T.’s Center for Advanced Visual Studies working with the Interrogative Design Group and co-founded the New Media Research Initiative at the Architectural Association. He has taught in the graduate school of the University of Pennsylvania and the Royal College of Art, Innovation Design Engineering Department. Theodore has previously worked as a project architect for the offices of Peter Eisenman and Zaha Hadid Architects.
Stephen Spyopoulos (1980) is an artist and designer. He is Senior Design Director for Gilt Groupe. He has been the Design Director for Heavy, and a faculty member at Rutgers School of Art teaching interactive design. He has directed projects for clients such as Samsung Interactive, Matador Records, The Beggars Group, and XL Records. Stephen was named Creative Review’s One to Watch and has exhibited and lectured about his work internationally. Stephen received an MA in Communication and Interaction Design at Central St. Martins School of Art and Design in London and his BFA with honors from Mason Gross School of the Arts, Rutgers University.